The brand name, Amsterdenim, shows the strong connection between Amsterdam and denim. The logo of Amsterdam reflects the pointed rooftops of the Amsterdam’s remarkable canal houses. But its also a link to the sails of a boot. Amsterdenim makes the link with the trade history of the capital of The Netherlands. To keep the connection with the trade past Amsterdenim is using old brown sails for their hangtags and also the inner pockets have the same old brown colour. These are the brown sails on the boats used for transporting the turf and the materials needed to built houses. Remind that the first dungarees were also made with the same kind of fabric from old sails and tent canvas. As Amsterdenim says in their own words: ”With Amsterdenim we give you the opportunity to buy a piece of Amsterdam.”